That is only "the way it is" because far too many people just write off and do nothing to protest it. You cannot tell me that if the majority of NFL fans (who, I'd bet want to see football the way it used to be rather than the way it is becoming) stood up and protested this, Goodell wouldn't either drop this nonsense or the board of directors would replace him in a heartbeat.

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If you kill me it's self defense
And if I kill ya' then I call it vengeance
Spit in your eye I will defy
You'll be afraid when I call out your name