Actually, there's probably a truth to that, though I think what he's talking about has always been the case. But if ratings have been consistent for a few years (I think they have been) but PPV buys are dropping, this is a possible answer. Though I think the real answer is UFC. A lot of wrestling fans are also UFC fans, and let's be honest here. If you were a fan of both but could only afford one PPV what would you go for? The offering which features talent that appears regularly on Cable TV, or the offering which features talent that you're not going to see perform except on PPV? I think that's the real truth to it.