If I was booking the WWF I'd do several things right away. They built a mega brand during an economic crunch the last time, so they could do it again because people will be looking for entertainment that takes their mind off the economy and such in the coming year. First and foremost, I'd lower ticket and PPV prices. They could easily make up in volume what they lose in per sale revenue. I'd also completely eliminate any distinction between the brands, that line has long since run its course. Next, I'd rejuvinate the tired Mr. McMahon, evil corporation dictator, magic. Have Vince run absolutely roughshod over the company, returning to the old posture of making people kiss his ass, humiliating the divas in the ring, and generally being a gigantic asshole. Then I'd pick one or two wrestlers to ultimately take the Stone Cold path against McMahon... believe it or not, I'm going to say Randy Orton would be a good pick for this role, though I haven't been watching lately, so there might be someone more suitable for the role who I am unaware of. Finally, take full advantage of the soon to be neutered Obama FCC. Bush's FCC was largely responsible for the toned down product we see today, so it stands to reason when Bush is gone and the FCC sees new leadership appointed, it could be a boom for the WWE. Let's go back to the good old days of flipping the bird on Raw, dropping F-bombs on PPVs, boobies, bloodbaths, and son of a bitches. If you pervert it, fans will come.

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If you kill me it's self defense
And if I kill ya' then I call it vengeance
Spit in your eye I will defy
You'll be afraid when I call out your name