The Andersons were the best I've ever seen at that. Gene, Ole, Arn, then by association Tully Blanchard got in on the act. One such situation that sticks in my mind involved Ole & Arn's feud with the Steiners 17 or 18 years ago. Over the course of several months the Anderson's worked Scott's arm and he sold the idea that his arm was very badly fucked up like a champ. (Imagine, Scott Steiner once sold an injury) From this was born the Frankensteiner, actually. I guess he needed a huge move that didn't involve his "hurt" arm, so he used it against Arn in a match and Ross, Cornette, and a hot Southern crowd went bug shit over it.